Hi, I’m Jen. I’m an award-winning, strategic creative leader who turns complex business problems into simple, human-centric design solutions.
I’m creative a leader who combines strategic storytelling with performance design to create experiences that drive real growth. With 15 years of experience from high-growth agencies to Fortune 500 corporate teams, I’ve learned that the best creative doesn’t just look good—it actually makes people feel something and take action.
At Cigna Healthcare, I was a core member of our B2B team, where I designed high-stakes sales presentations and
lead-nurture campaigns that won over our largest clients. I also helped guide the brand through a massive
enterprise-wide rebrand, setting the visual standards that kept everything cohesive across digital and print. I know how to keep a brand’s soul intact while hitting those aggressive growth targets. Essentially, I know how to stay on the scent of a business goal without losing the human connection.
lead-nurture campaigns that won over our largest clients. I also helped guide the brand through a massive
enterprise-wide rebrand, setting the visual standards that kept everything cohesive across digital and print. I know how to keep a brand’s soul intact while hitting those aggressive growth targets. Essentially, I know how to stay on the scent of a business goal without losing the human connection.
My background is a bit of a mixed breed: I hold degrees in both Graphic Design and Advertising, and I’ve spent time in both the scrappy agency world and the structured corporate space. I’m a “full-funnel” thinker who is ready to:
Boost Conversions: I’m comfortable diving into A/B testing and landing page optimization to make sure our digital presence is working as hard as a service dog.
Support the Team: I’m a leader who loves mentoring designers and empowering my team to translate complex business goals into clear, persuasive storytelling that drives measurable results.
Get Hands-On: Whether it’s art directing a video shoot or concepting for a new campaign, I’m not afraid to dig in and get the work done.
I thrive on the challenge of making big brands feel personal and high-growth goals feel achievable. Reach out if you’re looking for a creative leader who plays for the win.
Skills
Leadership & Strategy
• Creative Leadership & Design Mentorship
• Brand Management & Strategy
• Strategic Conceptual Thinking
• Stakeholder & Executive Collaboration
• Integrated Marketing Campaigns
Design & Creative Excellence
• Art Direction (B2B & B2C)
• Design Systems & Brand Cohesion
• Omnichannel Visual Strategy
• Environmental & Event Design
• Photography & Creative Direction
• Storyboarding & Video Oversight
Growth & Performance
• Direct Response Marketing
• High-Conversion Landing Page Design
• Paid Social Performance Creative
• A/B Testing / Creative Testing
Awards
17 Creativity International Awards
3 Titan Brand Awards
Davey Awards
Aster Awards
Effie Award
1 B2 Award from the National Assoc. of Advertisers (ANA)
1 Logo Published in LogoLounge Book
Technical Skills
• Adobe Creative Suite: InDesign, Photoshop, Illustrator
• Figma, XD & Sketch
• Email Marketing Platforms
• Social Media Platforms
• Social Media Management Tools
• PowerPoint
• DSLR Cameras, Lighting, Lightroom & Photo Editing