When the NBA Experience first launched at Disney Springs, the challenge was clear: we had to introduce a brand-new, first-of-its-kind concept to a global audience. Partnering with Disney Yellow Shoes, I developed a creative strategy to build awareness from the ground up. From initial concepting to copywriting and design, we developed a high-energy ad campaign—spanning performance creative for organic and paid social, display and print advertising, and immersive on-site signage and in-game promotions—to get the word out and turn this brand-new venue into a 'must-see' destination.
Social post copy:
You don't need to have hang-time to hang around the rim. Now everyone can dunk like the pros at the all-new NBA Experience. #TakeYourShot
Ad copy:
You don't need to be a hardcore baller to have a ball. Now everyone can get buckets like the pros at the all-new NBA Experience.
#TakeYourShot
#TakeYourShot
