As Florida’s oldest and largest animal welfare agency, Pet Alliance had a big challenge: they needed to introduce their new identity to the community after rebranding from the SPCA. I developed creative for this feel-good awareness campaign, designing a full-funnel experience to drive adoptions and build brand recognition. From billboards and event collateral to digital ads and social strategy, we created a cohesive visual story that got people’s attention and helped more pets find their forever homes.
One of my first moves in the rebrand was getting the new brand identity 'social-ready.' I designed custom templates and content systems that allowed us to showcase shelter animals weekly. This new digital strategy didn't just gain us a rapid following; it turned our social channels into a high-performing tool for finding pets their forever homes and making the brand best in show.
Beyond the initial rebrand, I spent years as a creative partner for Pet Alliance, helping them grow through various high-impact initiatives. I had the chance to lead everything from the marketing launch of their mobile vet unit to the visual identity for their biggest annual fundraisers, like the Furball gala and Paws in the Park pet walk. For me, it wasn’t just about making things look good—it was about building a consistent, recognizable brand that the community could trust and rally behind.
