I served as a long-term art director for TBS, a $2 billion leader in the trucking industry. Over a decade-long partnership, I have spearheaded the creative strategy for nearly 50 unique advertising campaigns—helping to translate complex financial services, like freight bill factoring, into simple, high-impact cash flow solutions for owner-operators nationwide.
Beyond the parent brand, I managed the visual architecture for a complex ecosystem of six subsidiary companies and dozens of specialized programs. This required the development of unique, individual identities that remained strategically aligned under the overarching TBS umbrella.
These campaigns were designed to be truly 'medium-agnostic,' translating seamlessly from high-gloss magazine print and digital billboards to targeted social and web banners. This multi-channel approach allowed TBS to maintain a dominant presence across both traditional and digital landscapes.
